February 23, 2016

Last winter, the metal band Black Tusk went on a six-week tour of Europe, where they’ve established a strong following over the past decade. As most any band would today, they shared a candid visual diary on social media. But the trio’s followers on Facebook and Instagram (there are more than 54,000 of them) weren’t just seeing the expected performance photos, landscape shots, party pics, and show promos. Black Tusk had a mission abroad, which they christened #ripathon.