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SoLost: Rebranding Kentucky (A Guerilla Love Story)

Three short years ago, a boy named Griff responded to a Kentucky Mingle profile and met a boy named Whit. Awash in a sea of popped collars, the two connected at a Rainbow Bus Club meeting in Lexington and quickly bonded over a shared love of their home state. Soon, a dastardly plan was hatched. Who knew this plan would soon occupy a spot in the annals of advertising infamy? Only they did, my friend, and now you get to find out what really went down.

Here, for the first time, find the complete and unvarnished truth of why Kentucky Kicks Ass.

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Somewhere in the South

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